5 steps to nail your brand identity as an online coach
Wellness coaches are becoming more and more popular, and with good reason. I have personally experienced positive changes in my life thanks to an amazing wellness coach. But how do you stand out from the sea of other coaches? A great way of doing this is by investing in a well-thought out, cohesive brand identity. Your brand identity is more than just a logo; it’s the overall look, feel, and message that your health business.
An authentic and consistent brand helps build trust, stands you out as an industry leader, and makes you and your services memorable. Below are the key steps to creating a solid brand identity that reflects your values and speaks to your target audience.
Define your brand’s core values & mission
Before you start drawing up a logo, it is crucial to define the core values and mission of your health coaching business. Ask yourself questions such as: “What drives my passion for wellness coaching?” “What sets my coaching apart from other health coaches?”. Thinking about your story and journey into wellness at this point will help shape your brand identity. Nothing can set you apart more than your own authentic story.
Choose your visual elements wisely
Your visual identity will typically include your logo, colours, type, and imagery. These elements should be considered carefully to align with your brand’s personality and the emotions you want to evoke in your ideal clients. For example, soft, earthy tones might communicate a calm, holistic approach, while bold, vibrant colours could convey energy. It is super important that these elements are consistent across all platforms, from your website to social media. Think about your clients journey when working with you - what will they experience, and what elements can you add to these stages to make it more memorable and more personalised.
Craft a consistent brand voice
Your brand voice is how you communicate with your clients - through words. It should be reflective your personality and the tone you want to set through your wellness coaching business, whether it’s professional, friendly, nurturing, or inspirational. Your brand voice needs to be consistent across your website copy to your social media posts, which reinforces your brand identity and makes your health coaching business more recognisable and relatable to your clients. Typically, when dealing with wellness brands, clients expect the tone to be calming, caring and compassionate, but what can you add to this to set yourself apart? Can you be quirky or funny? Just make sure it mirrors you as a person, you need to be able to write and speak like this everyday - don’t try to be someone you’re not.
Design a professional, user-friendly website
Your little corner of the internet is often the first impression potential clients will have of your wellness coaching business. It needs to reflect you and your business, but it also needs to be professional and user friendly, so your potential clients can easily find information and book any services. Make sure to include CTAs, readable text, and images that relate to your brands image.
Maintain consistency across all platforms
I can’t stress this enough - consistency is key in building a successful brand identity. Ensure that your visual elements, messaging, and overall brand look and feel are uniform across all platforms that involve your business. This includes your website, social media, email marketing, and any printed materials. Consistent branding helps reinforce your expertise and makes your health coaching business more memorable.
Creating a cohesive brand identity is crucial for establishing a strong, recognisable presence in the wellness coaching industry. By defining your core values, choosing the right visual elements, maintaining a consistent brand voice, and ensuring your website reflects your brand, you’ll build a solid brand identity that attracts and resonates with your ideal clients.
If you are after help with creating your stand out brand identity for your wellness coaching business, then I can help. Get in touch with me today.
