8 content ideas for your wellness business your followers will love

Love it or hate it, social media plays a huge role within your wellness business, and you need to keep it engaging in order to build a loyal client base and to stand out in a crowded market. Keeping your content fresh, informative, and aligned with your brand values is important, but also pretty hard to think of new ideas when you’ve got so many other things to do within your wellness business. In this blog, I’ve come up with 8 different types of content ideas that engage your audience and help your wellness brand thrive. 

Share your personal wellness journey

Personal stories have a huge impact on your audience. If your customers can relate to you, and see you as a human, no just your business, they are going to have a lot more trust in you. Share your own wellness journey including an mistakes that you made or misfortunes that you had along the way.

Offer expert tips & advice

You are an expert in your industry, so make sure your content mirrors that. Share valuable, save-worthy tips and advice for your wellness niche. Whether it's nutritional guidance, workout routines, or easy mental health practices, providing these valuable wellness insights helps build authority and keeps your audience coming back for more.

Create interactive content

Quizzes and polls are a great way to easily get your audience to interact with your content, boosting engagement. Make these fun and informative, about different wellness topics that your audience will find useful. Another option for interactive content is with challenges. You can start a 30-day wellness challenge that encourages your audience to participate and creates a sense of community 

Host live Q&A sessions

Going live on social media is a scary thing, but if you feel you can push yourself out of your comfort zone, live Q&A sessions are a great way to connect with your audience in real-time. You can personally address their questions, share your valuable knowledge, and offer personalised advice. This will build trust and make your audience feel valued and heard.

Provide DIY tutorials

DIY content is highly popular in the wellness community. If your wellness business allows it, you could share recipes for healthy meals and snacks, or create tutorials for at-home spa treatments and skincare routines. This type of content allows you to show your expertise.

User-generated content

User-generated content is such a great type of content. This builds trust, and gives your wellness business a great community. You should encourage your clients to share their experiences with your products or services, and a great way to do this is to either ask for testimonial videos, or you could have a great unboxing experience that your customers would just love to show off on social media. Feature their posts on your social media channels or website, just like how my client, Nassim did.

Collaborate with other experts

Partnering with other experts within your industry can expand your reach and add credibility to your wellness business. Collaborate on content like guest blog posts, Instagram takeovers, or co-hosted webinars. This content with introduce your brand to new audiences.

Highlight wellness trends

Step into your power of an industry thought leader, and share the latest trends and in the wellness industry. Whether it's a new superfood, fitness trend, or wellness technology, keeping your community informed about cutting-edge developments positions your brand as a thought leader.

Creating engaging and valuable content is essential for building a loyal following in the health and wellness industry. By sharing personal stories, offering expert advice, creating interactive content and more, you can really engage your audience and set your wellness brand apart.

If you need help with designing the social media for your wellness brand, then get in touch today and let’s chat about how I can help you.