How to discover your wellness business’ brand values

As mentioned in my previous blog post, the best place for you to get started on your wellness business’ brand identity is by understanding your brand values. These values not only help guide your decisions but also resonate with your clients, setting you apart in a competitive wellness market. But how do you discover what truly defines your wellness business? Here’s a step-by-step guide to help you identify and communicate your core brand values easily.

Step 1: Reflect on your mission and vision

Start by reflecting on the mission and vision of your wellness business. Ask yourself things like, “Why did I start my wellness business?” “What impact do I want to make in the lives of my clients?” Your mission usually contains clues to your core values, such as a commitment to mental or physical health, sustainability within your business, or empowerment among women.

Step 2: Identify what sets you apart

What makes your wellness business unique? Is it your personalised approach to your customers? Your use of organic products? Or your focus on mental well-being? These factors within your wellness business often align with your brand values.

Step 3: Gather client feedback

Your customers opinions and thoughts can offer valuable insights into your brand values. Conduct market research, which could be in the form of surveys or informal interviews to understand what your ideal customers appreciate most about your wellness business. Their feedback can highlight values you may not have consciously recognised but are already embedded in your wellness business.

Step 4: Prioritise and communicate your values

Once you’ve identified potential values, it’s time to communicate them clearly. Write down the values that resonate most with you and your business. Then, prioritise them by importance—this will help ensure they’re always reflected in your branding and decision-making processes.

Discovering your wellness business’ brand values is about digging deep into what drives you, resonates with your clients, and sets you apart. These values are the heart of your brand, guiding your growth and decisions, and will help you connect authentically with your audience.

If you need help getting your brand identity for your wellness brand sorted, then get in touch. I can help you uncover your brand values and use these to design your visual identity.