4 Ways Skincare Brands Can Stand Out

If you’re thinking of starting your own skincare brand, then now is the time to do it. The industry has grown year on year, and is projected to grow to $194.05 billion (USD) by 2032. People are dedicating more time to self-care, and skincare is one of the easiest ways to do this, with organic, natural products becoming more and more popular with customers.

That being said, it’s essential to know how to stand out as a skincare brand in an ever growing, saturated market. This is the key to success, and having unique strategies can make all the difference. This blog will explore four effective ways for skincare brands to stand out and attract a loyal following.

Be authentic in your storytelling

Telling stories within your brand really helps to connect with your customers, but making sure that this story is authentic, and sometimes vulnerable will really build up trust and loyalty within your client base. Share things like the origin of your skincare brand and the values that drive your business, but also mistakes and failures that you have had to get to where you are today. This story will be able to be weaved into your brand identity, to further connect with your audience.  

Create a human experience

In today's digital world, providing a human touch can set your skincare brand apart. A great way to do this is to offer personalised consultations to address individual skincare needs and concerns. Which is exactly what my client, Nassim, offers within her skincare business. It really makes her customers feel heard and valued through one-on-one interactions and customised product recommendations. In time, this approach to your skincare brand creates deeper connections and builds lasting loyalty.

Collaborate with real-life people

Partnering with influencers is a great way to grow a brand, but this strategy is becoming more and more tiring as it goes on. It’s almost difficult to know what to believe. Yes, it may boost your skincare brand's visibility, however the credibility may not rise at the same time. My advice Is to collaborate with people who would actually buy your product. Ask them to do a video testimonial, and add that onto your social media or website. This authentic and un-polished approach builds trust with your customers, and is exactly what my client, Nassim has done. (Image below from Nassim Skincare instagram, with testimonials from real people)

Have a good unboxing experience

Packaging plays a crucial role in the customer experience. Invest in high-quality, aesthetically pleasing packaging that reflects your skincare brand's identity. Create a memorable and personal unboxing experience that customers will just have to share on social media. Which means two things, free marketing for you, and you also really stand out and create a lasting impression with your customers. You may want to hand-write a personal thank you note to your customers, have really beautifully designed packaging or have packaging that is super unique and creates a much different experience. (Image below from Nassim Skincare instagram, taken and shared by a customer.)

So, even though the skincare market is ever-increasing, it is possible to stand out from your competitors. Some of the ways to do this includes making your skincare brand personal and authentic, and adding real life and memorable experiences. By implementing the above strategies, your skincare brand can attract a loyal fan base and achieve long-term success.

Ready to craft a skincare brand that really stands out from the crowd? Get in touch today and we can chat about how I can help you create a beautiful brand identity that resonates with your story and sets you apart.