Step-by-step guide: How to create a QR code in Canva
QR codes have become an essential tool for businesses looking to boost customer engagement, streamline processes, and stand out in their marketing efforts. Whether you're linking to a website, a product page, or your social media profiles, QR codes simplify the customer experience by making information instantly accessible with a simple scan.
In this guide, I’ll show you how easy it is to create your own QR code using Canva, a popular and user-friendly, free design platform. With just a few clicks, you can generate a custom QR code for your business and incorporate it into your designs.
Why use QR codes?
Before diving into the steps, let’s look at why you should use QR codes in your business:
BOOST ENGAGEMENT: QR codes provide a fast, easy way for customers to access your content. Just a scan can direct them to your website, product page, or social media profile.
SIMPLIFY CUSTOMER EXPERIENCE: QR codes eliminate the need for typing URLs or searching for your business online.
STAND OUT IN MARKETING: By embedding QR codes in marketing materials, businesses can offer customers a seamless way to connect with their brand.
How to create a QR code in Canva: 6 easy steps
Creating a QR code in Canva is super simple! Follow these step-by-step instructions to generate your QR code in minutes:
Log in or sign up on Canva
Start by logging into your Canva account. If you don’t have one, signing up is free and easy. You can use Canva from your browser or the mobile app.Search for 'QR code' in the elements section
Once inside the Canva dashboard, navigate to the Elements tab on the left-hand menu. In the search bar, type "QR code" to find Canva’s built-in QR code generator.Choose the QR code option
You’ll see an option for generating QR codes. Select it, and Canva will open a QR code generator right within the design editor.Input the URL you want to link
In the provided field, paste the URL that you want the QR code to link to. This could be your website, product page, or even a social media profile. Once you enter the URL, Canva automatically generates the QR code for you.Customise your design (optional)
You can now add the QR code to any of your Canva designs. Whether you're creating a flyer, business card, or social media post, simply drag and drop the QR code onto your design. Canva allows you to resize and position it as needed.Download or use directly in your Canva design
Once you're happy with the placement, either download your QR code as a standalone image (PNG or JPG) or keep it within your Canva design for immediate use.
Pro tips for using QR codes
To maximise the impact of your QR codes, consider the following tips:
Ensure the URL is mobile-friendly: Since most QR codes are scanned using smartphones, make sure the landing page is mobile-optimised.
Test your QR code: Always test the QR code to ensure it works properly before sharing it with customers.
Make it visible: Place the QR code in an easily scannable location. If it's part of a printed design, ensure it's large enough for people to scan without difficulty.
Make it the right size: Typically, the QR code needs to be at least 2cm in size to be properly scannable, test this out.
QR codes are a simple yet powerful tool that can help your brand connect with your audience more effectively. Canva makes the process of generating QR codes straightforward, even if you’re not tech-savvy. With just a few clicks, you can create and customise QR codes for your business and start boosting customer engagement.
Now that you know how to create a QR code in Canva, why not try it out? Create one today and see how it enhances your marketing strategy!
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